SERVQUAL in Life Insurance Service-A Study on LIC of India in Tamil Nadu

Meikanda Ganesh Kumar R, Anbuoli Parthasarathy, Jothimurugan T

Abstract


In the event of severe competitions in the Insurance sector, in India, an attempt has been made to analyze the SERVQUAL of Life Insurance Corporation of India, a public enterprises, through the perceptions of insured in Ramanathapuram District, Southern Part of Tamil Nadu. This study presents mainly the reviews and the concepts. However, to establish the construct validity of the SEVQUAL model with reference to the insured in the study area, confirmatory factor analysis was done.


Keywords


Strategy Management; ASDF Journals; ASDF International; ASDF; Journals; Management

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References


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