A Study About The Impact Of Marketing In Software Industry

Pradeep Kumar S

Abstract


The marketing plays a vital role in the rapid growth of software industry. Now a day’s companies wants to maximize the profit by using marketing strategy. Every company uses different strategies to capture the market and some of them making mistakes in the marketing objectives. Marketing strategy increase the customer satisfaction .It creates a great impact in the software industry.


Keywords


Strategy Management; ASDF Journals; ASDF International; ASDF; Journals; Management

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References


ZsoltBicskey is the author of successful software marketing plan

http://endlessleadz.com/blog/10-steps-toward-a-successful-software-marketing-plan/

Alyssa dverCEO for Mint Green Marketing she is the author of mistakes done by Software Company

http://www.business2community.com/marketing/top-10-marketing-mistakes-software-companies-make-052384

http://www.avangate.com/avangate-resources/article/7-basic-software-marketingtechniques. htm#sthash.MboDdePT.dpuf[http://www.avangate.com/avangate-resources/article/7-basic-softwaremarketing-techniques.htm

http://www.dpdirectory.com/articn05.htm

http://en.wikipedia.org/wiki/Software_industry


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